Mavella Privacy Policy
This Privacy Policy explains how NETIXER AI (“NETIXER AI”, “we”, “us”) collects, uses, shares and protects personal information when you use the Mavella mobile application and related services (“Mavella”). The NETIXER AI website is covered by our separate website Privacy Policy.
Who we are
- Company
- NETIXER AI
Information we collect
Account information
Such as your name or display name, email address and sign-in details needed to create and secure your account.
Pregnancy-related information
Information you choose to provide, such as your due date, pregnancy stage and preferences used to personalize the app.
Baby-related information
Information you choose to provide about your baby, such as name or nickname, date of birth and details you log. You provide this as the baby’s parent or guardian.
Tracking information
Entries you create, such as kick counts, contraction timings, routines and notes, along with their dates and times.
AI interactions
Messages you send to the AI companion, the responses generated and your conversation history.
Notification preferences
Reminders you set, your notification settings and the device token needed to deliver notifications.
Device and app information
Such as device type, operating system, app version, language, time zone and technical logs used to keep the app working and secure.
Subscription status
Whether you have Mavella Pro and related transaction identifiers provided by the app store. We do not receive your full payment card details; payments are processed by Google or Apple.
Support communications
Messages and details you send when you contact us.
Sensitive information
Pregnancy and baby information can be sensitive, and in some places it is treated as health data. We use it only to provide the features you choose to use, and we rely on your consent where the law requires it. You can withdraw consent at any time by deleting the relevant information or your account, although some features may then stop working.
How we use information
- To create and manage your account and sync your data across devices.
- To provide tracking, reminders, summaries and personalization.
- To provide AI companion responses.
- To manage subscriptions and restore purchases.
- To provide support and respond to your requests.
- To maintain, secure and improve Mavella, and to prevent misuse.
- To comply with legal obligations.
We do not sell your personal information. Where Mavella shows advertising in the free version, we explain the advertising providers and your choices in the app and update this policy accordingly.
Cloud infrastructure
Your account and app data are stored with cloud infrastructure providers so that your history is available across your devices.
AI processing
When you use the AI companion, your messages and relevant context are sent to AI service providers to generate a response. AI responses may contain errors and are not medical advice.
Service providers
We use trusted service providers that process information on our behalf, including providers of cloud hosting and databases, authentication, AI processing, subscription management, push notifications and customer support email. They may only use information to provide services to us, under contractual confidentiality and security obligations.
Subscription management providers
We may use a subscription management service to verify purchases and keep your Pro status in sync across devices. It receives purchase information from the stores, not your payment card details.
Google Play
If you download Mavella or buy Mavella Pro through Google Play, Google processes information under its own privacy policy.
Apple App Store
If you download Mavella or buy Mavella Pro through the App Store, Apple processes information under its own privacy policy.
Other sharing
We may disclose information if required by law, to protect the rights, safety and property of our users or others, or as part of a business transfer such as a merger or acquisition, subject to this policy.
Security
We use reasonable technical and organizational measures designed to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. Please keep your sign-in details private.
Data retention
We keep personal information only for as long as it is needed for the purposes described in this policy — for example, to provide the service while your account is active — and for any longer period required or permitted by applicable law, such as to meet legal, tax or accounting obligations, resolve disputes or enforce our agreements. When information is no longer needed, we delete or de-identify it.
Data deletion
You can delete your account from within the app where supported, or by emailing us. See Account & Data Deletion for details.
Your rights and choices
Depending on where you live, you may have the right to access, correct, delete or receive a copy of your personal information, to object to or restrict certain processing, and to withdraw consent. You can manage much of your information directly in the app. To make a request, email support@netixerai.com. You may also have the right to complain to your local data protection authority.
Children
Mavella is intended for adults. It is not directed to children, and children should not create accounts. Information about a baby is provided by the parent or guardian using the app.
International processing
We and our service providers may process information in countries other than the one where you live. Where required, we use appropriate safeguards for international transfers.
Changes to this policy
We may update this policy from time to time. We will post the updated version on this page and, where changes are significant, notify you in the app or by email.
Contact us
For privacy questions or requests, email support@netixerai.com.
Page last updated September 22, 2026